Valié is a women's jewelry brand made to understand and meet the needs and styles of its customers. It's a project designed to be worthy of the women who wear it. We decided to create a brand that reflected the elegant and timeless feel.
We arrived at a palette of light colors bringing sophistication and minimalism, a typography for the logo was created from scratch, sans serif, but with elegant lines, sensitive and strong at the same time, focusing on sophistication and elegance. Inspired by the diamond, a symbol was created that also represents the brand and be its main graphic element that will be used in boxes, bags and other packaging. We worked on the look of a brand that arrived to provide an experience of luxury with minimalism.